How to Attract Your Ideal Audience

How to Attract Your Ideal Audience

The best way find more of your ideal customers is by providing value regularly. And, I don’t mean that you have to do a blog post, YouTube video, Instagram post, and stories every day either.

How to define your brand strategy in 5 simple steps

How to define your brand strategy in 5 simple steps

This is a guest post by the amazingly talented Celia Lockley. Defining your brand strategy as a business or person of influence is a crucial activity to help you start off on the right path. A solid brand direction and identity truly sets the agenda for the rest of your business to prosper, and reassures you that you’re heading exactly where you want to go!

How to Take Professional Looking Photos with Your iPhone

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Most phones made in the past few years have very high quality cameras. When giving the right conditions my iPhone gives my big camera a run for its money.

Here are a few tips to help you get better photos with an iPhone:

  1. This one is key! Get as much diffused light on your subject as you can. Most phone cameras don’t perform at their best if you’re relying on indoor lighting, and tend to be much more grainy and blurry. I always shoot near an open window or in a shady spot outside whenever possible. 

  2. Tap the screen where you want it to focus. That will adjust where the camera is calibrating all the settings for exposure too. 

  3. On a similar note: you can slide the little sun that shows up next to the focus box when you tap it to adjust the exposure. When you move it up and down it will adjust the picture to be brighter or darker.

  4. Turn on the HDR setting. This captures multiple exposures of the same photo. Then it mashes them together to make one photo where everything is more evenly lit.

  5. Don’t forget to edit your images. There are lots of photo editing apps available to download, and many of them have a free option. They also have filters/presets you can use, so all of your images are edited consistently (this is great for creating a more cohesive Instagram feed, too). I prefer using Lightroom by Adobe.

Want to get even more tips and trick to take better photos with your iPhone? Check out my iPhone Photography eCourse!

How To Make Your Own Adobe Lightroom CC Mobile App Presets

How To Make Your Own Adobe Lightroom CC Mobile App Presets

Here’s a quick, step-by-step video tutorial on how you can make your very own presets on the Adobe Lightroom CC app. Using presets are a great way to streamline your photo editing process. When done right, they save you a ton of time and can even make editing a photo a one-click process. Plus, you use presets with the free version of Adobe Lightroom CC app.

The Best Loaded Potato Soup Recipe

The Best Loaded Potato Soup Recipe

I started doing soup Fridays with a group of my co-workers this winter, and I’ve gotten a lot of great recipes. This one has been my favorite, but the person who made it didn’t follow a recipe. So, I got a list of ingredients and tried it a few times while writing down how I cook it. Thought I’d share it on here!

Will's Birth Story

Will's Birth Story

Since I documented my whole pregnancy on my blog, I figured it only made sense to write about Will's birth. I don't plan on getting too graphic with the details, but there will probably be some TMI-type information related to childbirth included in this post. So, if you're not into that, you might want to skip this one. Now let's get to the story (it's kind of a long one).

Weeks 36-40 Bumpdate

Weeks 36-40 Bumpdate

This post is a few weeks late, but I still wanted to do it to document the last weeks of my pregnancy. Week 40 was very rough on me, but ended with a very healthy baby boy at 41 weeks + 0 days. Continue reading to learn about the days leading up to his arrival.

Weeks 31-35 Bumpdate

Weeks 31-35 Bumpdate

This past month has been the toughest one so far, and I have officially reached the "over it" phase of pregnancy.

Adventure-Themed Baby Shower

Adventure-Themed Baby Shower

I am beyond blessed to have so many family and friends back home who came to the baby shower my parents hosted. My mom even let me help with some of the planning, and I got to design some cute things for event including the invitations. Everything turned out wonderfully, and I was able to snap some photos of the bash. Sadly, I did a terrible job getting photos at the very end of set up, and when everyone was there. However, here are the few I took when we first started getting everything around.