Understanding how to get your blog or website to show up in search engine results can be very overwhelming at first. It can be difficult to decide where to even start. So on today's post I'm sharing some SEO tips and tricks that have helped my blog.
What is SEO?
SEO stands for Search Engine Optimization, which in a nutshell means that your site is search engine friendly. In broader terms, this means that the code for and content on your site is fashioned in a manner that makes it easy for search engines to understand what each page is about. This is extremely important if you're trying to increase your organic search traffic, because search engines are looking for sites that ensure it's providing relevant results for each search.
Write About Content People Are Searching
Now I'm not saying never write about what you enjoy. BUT! You should make sure to write content that people are searching for that's within your blog's genre. Because, let's be honest here, if your content isn't about what people search for, then you're not going to get any organic search engine traffic. For example, my product review posts get more organic search traffic then anything else. Now those types of posts make up a small portion of my blog's content. Because I'm very selective about the products I review on here, I only write about products I love or was honestly curious about myself before I even got it. However, because I know this helps my blog's overall SEO, I keep an eye out for products I personally would search for more information about to review on my blog.
Choose Titles That Work Well as Search Results
This is key! When you write the titles for blog posts and webpages, you need to make sure it's something your reader would click on in their search. For example, I picked the title for this post, because someone who is trying to learn more about SEO would be likely to click on it. I wouldn't want to name it "Search Tips" because that name is too vague for someone who's quickly skimming through search results to think, "That post seems relevant, and they must know what they're talking about. I should read that one." So make sure you choose your titles wisely if you're trying to improve SEO.
Now you're probably wondering, "How often should I post?" Sadly there is no perfect answer for this one, because it depends on your site. For example, if you're posting about news, you'll need to update your site on an hourly basis, while I can get away with only posting new content a couple times a week. However the more stale your site becomes, the more likely it is that it will dip in the search rankings. So, try to set a schedule you can maintain, so you have some new content on your site regularly. Even if that schedule is only once or twice a month.
Give Your Photos Descriptions (and use Alt Text)
When you look at a photo of flowers, you know it's flowers. However, when search engines see a photo of flowers, they only see the information in the code. So, you need to tell it what's in the image. This is when adding photo descriptions is important to increasing the odds of your photos and website coming up in search results. Wordpress also gives you the opportunity to add Alternative Text to your image that can also help search engines better understand what's in your photos. This is the perfect place to add keywords that might be searched related to your post's topic.
Use Google WebMaster Tools
This is an extremely helpful tool when you're trying to improve your SEO. The one feature I use most is Fetch as Google to have it Request Indexing. This is one way for you to tell Google that your site is there, and it has content to crawl and read. You can chose to have it fetch your site as mobile or desktop, and you can even give it a specific URL on your site to fetch. Once you click the "Fetch" or "Fetch and Render" button, it will give you the option to select a "Request Indexing" button for the new fetch. After click on the "Request Indexing" button, you can chose for it to crawl only that URL or that URL and all direct links (I typically do the latter). This process can take a few days to complete, but once it's done it will also give you a report of any errors it found on your site. Some of these errors are minor that you don't need to fix, while some are major and need to be fixed before Google will trust your site enough to use it in search results.
Also!!! Make sure you add every version of your site to this tool. This includes http and https, with and without www., and all sub-domains you have. This will help better direct Google to your site. Plus, it will help you understand what is being pulled up in organic searches, and any errors that occurred when your site was crawled.
GIVE IT TIME!
Last, bust certainly not least: SEO doesn't just magically work overnight. It takes weeks, even months, to really take full effect. So, do not get discouraged if you're not getting the organic search results you were hoping for right away. Just keep implementing these tips and tricks, and eventually you should see results.