Using social media to market your business seems like a no-brainer. It’s free, easy to set up, and it seems like anyone can figure out how to use it. So why do businesses struggle to get followers and engagement on their Facebook, Twitter, Instagram, etc? A lot of them don’t have a strategy in place to get the most out of their platforms, and to stay on task. Below are a few reasons why I’m a firm believer that every business needs a social media strategy.
Provides a Roadmap
Creating a social media strategy gives you time to think about what you want your social media presence say about your business. A social media strategy helps you decide on your tone of voice, graphic look, posting schedule, key words, hashtags, and much more. Then you know what your content should be, and it becomes easier to determine what to and what not to post.
Sets Expectations For Followers
People will follow accounts they believe provide some kind of benefit including aesthetically pleasing, educational, helpful, inspirational or aspirational. When people who are new to your profile, they tend to peruse your recent posts to see if it’s something relevant to them. If your posts are all over the place, someone may hesitate to or all together forgo hitting the follow button. However, if you are constantly providing content they like, then they are more likely to follow you. Because of this, it is key to understand your target market and build a strategy around them.
Keeps Your Posting Consistent
One key component to any great social media plan is a posting schedule for your content. You need to pick broad categories, and determine how frequently you will post each one. Maybe every Monday you post something motivational, Tuesdays you post a new blog post, Wednesdays you host a webinar or live video, Thursdays you share your sales, and so on.
Luckily it is very easy to schedule social media posts, which also makes fitting social media posting into a busy schedule a little bit easier. You can schedule posts days, weeks, or months in advance. However, scheduling posts doesn’t mean you should avoid checking the pages you manage. You still need to include your audience in the conversation and promptly reply to any questions, comments or concerns raised on your pages.
Helps You Find Your Audience
You need to engage with your audience on social media. This means that in your social media strategy, you should be outlining those who make up your target audience. These are the people who share the same values as your business. By defining and connecting with these people, you will have a more effortless and genuine connection with them. In the long run, these are the people you want following your business on social media. They will provide you will valuable feedback, be excited about the new things you offer, as well as be more willing to like, comment, and share you posts.
Need help creating your social media strategy? Contact me today!